Outsource your Head of Marketing? What does that even mean? And why would you want to do it in the first place?
What exactly is outsourced marketing?
Outsourced marketing is a strategy used by businesses who want to scale their marketing efforts without having to hire in-house talent. It involves outsourcing certain marketing activities, such as content creation and social media management, to a third-party agency or freelancer. Essentially, outsourcing your marketing team means you can work with a team of marketing experts without having to pay for an in-house team.
Outsourced marketing focuses on researching target demographics, understanding their online habits, and better aligning a business’ online presence with those habits. This approach helps businesses meet and engage prospects at different stages of their buying cycle - from ideation and research to closing a deal. A good marketing partner can provide more than just jingles and taglines to promote a business. It can help analyse the market and craft effective campaigns for businesses in a specific niche or industry.
What are the benefits to outsourcing your Head of Marketing?
Benefit 1: Bringing someone in before you're ready hire a full-time marketer
Outsourced marketing is often more cost-effective than hiring an in-house marketing team. Outsourced marketing allows you to stay ahead of the competition by taking advantage of experts who follow trends and ignite interest in your brand. By outsourcing marketing tasks, you can ensure that your brand gets exposure in social media, content creation, and other marketing channels on a consistent basis. Additionally, outsourcing marketing can help you build brand awareness and increase the quality and quantity of your outputs, saving you time and resources. By outsourcing marketing tasks, you can focus on the strategic decision-making and leadership of your business without constantly having to manage the day-to-day activities. Overall, outsourcing marketing can help businesses save money while growing their business.
Benefit 2: Someone who can help you strategise around growth
Outsourcing your Head of Marketing can help you strategise around growth. They can provide expertise and advice on how to create a comprehensive digital marketing strategy that will help you increase leads, conversions and sales. Outsourcing helps to ensure that you have someone who is up-to-date with the latest trends in digital marketing and is able to keep up with changes in your industry. This can lead to improved decision making, business performance, and customer engagement.
Businesses can commission a "strategy skeleton" from an outsourced strategist and then build on it internally. By outsourcing your Head of Marketing, you can concentrate on driving growth in your business without having to worry about staffing or managing multiple roles. As an added benefit, outsourcing your Head of Marketing allows you to focus on your core business without worrying about day-to-day tasks such as marketing strategy or remembering to regularly post on your business LinkedIn page!
Benefit 3: Setting down the processes and introducing martech into your business
Outsourcing a Head of Marketing can provide access to the latest marketing technology. Using advanced marketing automation and personalisation, you can increase efficiency in your business. For example, automated content postings across multiple social media channels can help you reach your target audience quickly and efficiently. Another example could be setting up email automations in Hubspot so that when a lead performs an action on your website they receive personalised emails from your business, ultimately improving their customer experience (CX).
Additionally, setting down the processes can help streamline your marketing strategy in order to focus on the activities that truly deliver business value. In short, outsourcing your Head of Marketing with a partner such as The Marketing Plot can help your business stay ahead in the digital age by capitalising on technologies.
Benefit 4: Gain access to a group of marketing experts with one cost and point of contact
By outsourcing your marketing, you can gain access to a team of experts with one point of contact. This saves you time and money while ensuring that all activities are carried out in an efficient manner.
I work with a host of experts for my projects, ensuring the best quality and results. From website developers, copywriters, PR agents and SEO experts, to PPC fanatics, email marketers and social media gurus.
Benefit 5: Working with someone with big marketing skills without the big price tag
By hiring an external marketing expert, you can benefit from their big-picture perspective and expertise without having to pay costly salaries or benefits. Plus, by commissioning them to do some of the work in-house, you ensure quality control and maintain control over your marketing strategy. Outsourcing can also be beneficial in terms of flexibility – you may only want to invest in marketing efforts when it is necessary or have time for them in between other responsibilities.
When is the right time to outsource a Head of Marketing?
You're not doing any marketing activity and want to start
Outsourcing your Head of Marketing can be a great way to begin marketing your business. It can help you build your team and streamline your marketing efforts. By outsourcing some of your marketing activities to a third-party, you can free up resources to focus on growing your business. Whether you are just starting out or looking for ways to improve efficiency in your marketing strategy, outsourcing some of your marketing activities might be a good next step.
You're not generating any leads or sales from your website
When you are not seeing the desired results from your marketing efforts, outsourcing a Head of Marketing can be beneficial. A Head of Marketing can help develop and implement a marketing strategy that will optimise your website and increase traffic and conversions. They can also help create targeted campaigns to reach potential customers and identify new opportunities for growth.
You want a creative side-kick to help you develop strategy
When your team is overwhelmed and in need of an extra pair of hands to help with marketing strategy, hiring a Head of Marketing can be a great solution. Hiring a Head of Marketing allows you to delegate some marketing responsibilities to someone more experienced and skilled in developing strategy. This can free up time for other critical tasks, like marketing analytics and social media campaigns.
You're looking to launch a product or service into the market in the coming months
If you plan on launching a new product or service in the coming months, you're likely looking to outsource marketing activities such as marketing strategy development, social media marketing, and advertising. To ensure your product launch is a success, make sure you have the right person in place to lead the marketing team. This person should be able to manage the various marketing activities and oversee the overall marketing strategy.
Investors want to see how you're building a board of advisors
When a company is ready to scale up its operations, it's crucial to have the right team in place to take the business to the next level. Investors want to see that you have a board of advisors who can help guide the company and provide valuable advice. Outsourcing the head of marketing can help free up precious time for other tasks at the company, such as marketing, sales, and R&D. An effective head of marketing helps companies develop marketing strategies and effectively communicate with target audiences. It’s vital for investors to see how you're building a strong team of professional advisors to provide strategic input and help the company succeed in its growth phase.
How to choose the right Head of Marketing
Are your visions aligned?
When hiring a Head of Marketing, it's important to ensure that their long-term vision for the company aligns with yours. A good way to do this is to spend time discussing marketing strategies and plans before hiring someone so you can be sure they are the right fit. Additionally, it's important to value proactivity, integrity, collaboration, technical excellence, and innovative marketing strategies in your Head of Marketing. They should understand your company's values and culture and be able to work within them. Finally, consider how much creative input you would like from your Head of Marketing, as this can help shape the success of your business.
Do they have the right background that matches your needs?
If you are outsourcing your marketing efforts, it's important to choose a Head of Marketing who has the right skill sets to match your needs. It is critical to understand how they plan to market your business in order to get a better understanding of how they will manage your marketing efforts. So make sure you ask questions about their strategies and approach to marketing in order to find the best Head of Marketing for your business.
Do they come recommended?
When outsourcing your Head of Marketing, it's important to choose someone who comes with good recommendations and a proven track record. It is also important to consider their experience and qualifications, as well as look for recommendations from others in the industry. Additionally, ask for referrals from other companies in the same industry. This will help ensure you hire a capable professional who can deliver results.
The Marketing Plot: How we work as a business's outsourced Head of Marketing
An easy subscription so you know what to budget
The Marketing Plot offers an effortless subscription model designed to fit any budget. I offer a variety of services, from content creation to social media management, so you can outsource as much or as little of your marketing as you need. Whether you are looking to outsource all of your marketing activities or just a specific task such as social media management, The Marketing Plot has the expertise to help you achieve your marketing goals.
Tap into our network of marketing and sales strategists
The Marketing Plot provides businesses with access to a network of marketing and sales strategists. I have extensive experience in creating marketing strategies and driving business growth, helping businesses identify market opportunities and target their marketing campaigns. Additionally, I create tailored strategies for each business and provide guidance on the implementation of these strategies.
The Marketing Plot can also help businesses analyse their sales performance and implement best practices to improve their marketing efforts; offering advice on marketing tactics, sales funnels, customer segmentation, and more. Ultimately, The Marketing Plot offers businesses expertise in marketing strategy creation and implementation, making us an invaluable resource for growing businesses in the digital space.
I've built marketing teams from the ground up
I work with businesses in all stages of marketing to help them create and execute a successful marketing plan. Whether it's research and development or lead generation, content marketing, email marketing and branding, I've built marketing initiatives from the ground up and can provide you with the right people and tools to begin your marketing efforts quickly and effectively.
Bringing commercialism and creativity together
The Marketing Plot combines commercialism and creativity to help businesses reach their marketing goals and see a good Return on Investment. I work with clients to develop comprehensive marketing plans that will help them reach their target audience and achieve their business goals.
So what next?
Now that you’ve read through the benefits of outsourcing your marketing, it should be easier for you to make a decision on choosing an outsourced marketing team. Remember, outsourcing is not just about lowering costs but also improving efficiency and team performance. If you want to launch a product or service in the market in the next few months or want to strategise around growth, outsourcing your marketing team can help you get there quicker and more efficiently. When deciding on outsourcing your marketing, it’s vital that business owners understand their target audience and create a strategy based on what their customers want. It’s also important to find someone who brings commercialism and creativity together with a team that has worked in the marketing field for years. Say hi here if you want to chat more!