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About the business
Zeyro is the new name for the merger between The Funds Collective and Englebert. Together, they provide expert consultancy and services to businesses navigating the complexities of financial promotions, compliance, and marketing. Zeyro believes that compliance done right builds more resilient businesses, protects consumers, and safely unlocks new markets.
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The problem
Two established firms needed one cohesive, modern brand voice to unite their expertise and connect with regulated clients.
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The solution
We built a unified brand book, sleek website, and clear messaging to launch Zeyro with confidence and credibility.
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Merging two companies is more than combining services: it’s merging cultures, voices, and reputations. Englebert had established itself as a trusted name in financial promotions approval in the crypto market, while The Funds Collective was recognised for its support in helping overseas financial institutes enter into the UK. Both had strong identities, but together they needed one voice that felt clear, credible, and future-focused.
We began with a discovery process to understand how each brand communicated and where the overlaps and gaps were. Through collaborative workshops, we defined Zeyro’s core messaging pillars: enablement, transparency and pragmatism. These became the foundations of the new brand.
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From there, we produced a brand book that not only set visual direction but also gave the team a practical editorial style guide. This allowed every piece of communication, from website copy to client presentations, to carry the same professional yet modern tone.
With the brand foundations in place, we turned to the website. Our goal was to translate Zeyro’s offer into a clean, easy-to-navigate site that spoke directly to financial businesses. We wrote all the web copy, ensuring it was client-focused, jargon-free, and supported by strong calls to action. The design was deliberately bold and modern, reinforcing Zeyro’s internal culture and standing out in a sector where websites often feel outdated.
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Finally, we worked with the Zeyro team to prepare for launch: supporting communications, testing messaging, and ensuring internal alignment. The result was a confident, seamless debut that gave clients immediate clarity on what Zeyro stands for.
“Supporting Zeyro for their brand launch was about more than just a new logo or website: it was about capturing the essence of two strong companies and creating a brand that could stand out in a highly regulated market. The final identity is modern, confident, and built to last, giving the team the clarity and confidence they need to grow.”
