By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Yes, I accept all cookies
I prefer to deny cookies

A Website and SEO Strategy to Fuel Pageticker’s Growth Engine

Pageticker had a strong product and a clear mission - but their website wasn’t converting, and their message wasn’t landing with the right audience. The Marketing Plot stepped in to reposition the brand, rebuild the site, and deliver a scalable SEO strategy.

About the business

Pageticker is an edtech startup helping schools and parents inspire a love of reading through a digital reading diary. Created by a team of former educators and parents, Pageticker blends a love of learning with smart technology.

Find out more about them

The problem

Pageticker was driving traffic but struggling to convert. Their site lacked clear calls to action, buried key info like pricing and trials, and their brand messaging focused on children rather than the actual buyers: schools and local authorities - a common challenge in edtech. With SEO underperforming and competitors dominating search, they needed a site built to convert and a strategy to grow fast.

The solution

The Marketing Plot delivered a two-part solution to set Pageticker up for growth. First, we redesigned their website with clear calls to action, visible pricing, and messaging tailored to buyers, creating a flexible, conversion-focused platform they could scale with. Second, we developed a practical SEO strategy, including a full audit, keyword research, content planning, and blog briefs, giving their team the tools to execute confidently and effectively.

How we did it 

‍

1. Reframe the Messaging

We identified the real buyer and pivoted the brand voice to speak directly to them: schools, heads, parents, and budget holders, while still reflecting the heart and purpose of the product.

‍

2. Redesign for Conversion

We overhauled the user journey to highlight pricing, simplify access to free trials and demos, and integrate product strengths throughout the site.

3. Build the SEO Engine

From technical audits to a full content strategy, we gave Pageticker a clear, actionable roadmap to climb the search rankings and stay there, all tailored to their in-house capabilities.

‍

The Result

The project delivered a complete digital foundation for Pageticker, one built not just to look good, but to perform. This included:

‍

Website

  • Reviewed and restructured 7 key website pages with updated design and conversion-focused copy
  • Implemented changes in Wix using existing brand assets
  • Optimised for technical SEO and overall site functionality

Content & SEO

  • Consolidated all blog content into a single, organised section
  • Conducted a full SEO audit with on-page copy improvements
  • Developed a 6–12 month SEO content plan aligned with strategic topic clusters
  • Revised existing content to fill key SEO gaps
  • Delivered 10 detailed blog briefs to guide future content creation

CMO Support

  • 1:1 session with Jess to refine brand direction and provide design guidance
  • 1:1 session with SEO expert Heather to cover SEO fundamentals, blog structure, and content writing best practices

‍

“Great working with The Marketing Plot on optimising our website in preparation for our product launch.”

Tom Minor, Co-Founder, Pageticker 

Looking for support? Get in touch

“Pageticker had all the makings of a strong brand and product, they just needed the right foundations to launch into the market. We helped them tell their story to the right people, in the right way, and create a site and SEO engine that could grow with them.”

Say hello