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How We Helped Lyon Tech Increase Search Engagement by 150%

Over two years, Lyon Tech has increased organic traffic by 350%+ and made organic search one of its top channels. Here’s how we delivered a long-term SEO content strategy and rebuilt their website on Webflow to support sustainable, search-led growth.

About the business

Lyon Tech is a London-based technology services company providing managed IT, cloud infrastructure, and cybersecurity specialists in the AEC (Architecture, Engineering, Construction) & M&E (Media and Entertainment) sector. While the team had a strong technical reputation and loyal clients, increasing competition meant visibility became the challenge, making organic search a critical channel for long-term growth.

Find out more about them

The problem

By 2024, Lyon Tech’s organic search performance was improving, but progress was being capped. The existing website carried technical debt, limited flexibility for SEO best practices and struggled with crawl efficiency and mobile performance. Alongside this, Lyon Tech had built a large library of historic content that required a renewed approach to keyword intent, internal linking, and search visibility, to ensure valuable expertise was discovered.

The solution

We delivered a long-term SEO content strategy alongside a full website rebuild on Webflow to create a platform built for organic growth. The rebuild improved site structure, crawlability, mobile performance, and internal linking. Alongside this, we re-optimised historic content, created new SEO-led content, and applied ongoing optimisation to build authority and improve performance over time.

“We knew organic search was important for our long-term growth, but our previous website was limiting what we could do from an SEO perspective.

As a business, we’ve always had strong technical expertise and a solid reputation with clients, but that expertise wasn’t always visible online. The rebuild on Webflow gave us a much stronger foundation, both technically and structurally, and the ongoing SEO work has helped us showcase our knowledge and services far more effectively.”

Amin Fard, Lyon Tech Managing Director

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We began with a full SEO and content audit to establish a clear baseline across technical performance, keyword visibility, and existing content. This showed strong early traction, but also clear limitations in site structure, crawlability, and content optimisation.

To remove these constraints, we led a full website rebuild on Webflow, delivering:

  • A cleaner site architecture and improved crawl efficiency
  • Stronger internal linking opportunities across services and content
  • Improved mobile performance and Core Web Vitals
  • A scalable platform that allowed SEO best practices to be implemented consistently

Alongside the rebuild, we delivered and implemented a structured SEO content strategy, including:

  • Re-optimising historic blog content for keyword intent, headings, and internal links
  • Improving meta titles and descriptions to increase search visibility and CTR
  • Creating new SEO-led content to expand keyword coverage and build topical authority
  • Mapping content to informational, commercial, and consideration-stage search intent

All work was supported by ongoing, month-on-month SEO optimisation, including keyword tracking, content refinement, and internal linking improvements, allowing performance gains to compound over time rather than rely on one-off activity.

The results

The impact of this work is reflected clearly across SEO visibility, traffic growth, authority, and on-site engagement.

  • Organic traffic increased by 350%+ over two years, with organic search becoming one of Lyon Tech’s top acquisition channels

  • The ranking keyword footprint grew to 500+ keywords, significantly expanding non-branded discovery

  • Referring domains increased by 134%, with backlinks growing by 260%+, strengthening Lyon Tech’s authority and ability to compete for higher-value terms

  • Organic traffic grew by nearly 50% directly following the implementation of structured SEO optimisation and the Webflow rebuild

  • GA4 data shows 150%+ growth in active users and 138% growth in new users, alongside a marked improvement in engagement across organic sessions

Beyond the numbers, Lyon Tech now has a modern, SEO-ready website and a repeatable optimisation framework that continues to support sustainable, search-led growth.

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“Working with Lyon Tech has been a great example of what happens when SEO expertise is paired with the right foundations. The team were open to taking a long-term view on SEO, investing in the structure, content, and systems needed to make organic search work properly. From rebuilding the website on Webflow to committing to ongoing optimisation, they approached the work with an open mind and a sense of determination. It’s been rewarding to see that consistency translate into sustained growth and a platform that’s now built to scale.”

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