.png)
.png)
About the business
Kudocs simplifies company management for professional advisers and businesses. Their platform enables corporate tasks to be completed digitally and recorded in real time, removing administrative friction and automatically handling Companies House filings.
.png)
The problem
Kudocs wanted to improve how it managed the production and publication of consistent, compelling LinkedIn content that resonated with their audience. As LinkedIn is their primary marketing channel, the team needed a clear strategy they could trust: one that aligned sales and marketing, clarified their messaging, was operationally reliable and gave them confidence in what to post when and why.
.png)
The solution
Before jumping into execution, The Marketing Plot delivered a comprehensive LinkedIn audit and strategy. We interviewed the leadership team to ensure commercial priorities were clear, messaging was aligned, and LinkedIn was positioned as a focused growth channel, setting a strong foundation before moving into content creation and management.
What we did
We started by getting really clear on what Kudocs needed LinkedIn to do for the business. Rather than treating it as a content channel in isolation, we aligned their LinkedIn activity directly to commercial goals, so sales and marketing were working towards the same outcomes, not in parallel.
To make sure the content landed with the right people, we carried out a deep audience analysis. This went beyond job titles to understand the real challenges, motivations, and buying triggers of those involved in the CoSec process. This clarity was essential in shaping content that felt relevant, not generic.
With these insights in place, we developed clear messaging hooks for each audience segment and translated them into practical, easy-to-use LinkedIn content pillars. This gave the team confidence in what to post and why.
Finally, we optimised Kudocs’ LinkedIn company page and began creating and publishing content aligned to a clear roadmap and campaign ideas, ensuring everything was consistent, purposeful, and built to support long-term growth rather than short-term noise.
The results
Within three months:
- Reactions increased by 1,450%
- Impressions grew by 652%
- Followers increased steadily, demonstrating improved visibility and engagement
We have since introduced campaign-led content, including downloadable assets connected to HubSpot to support lead generation. We also expanded their video strategy by introducing YouTube, repurposing long-form content into YouTube Shorts and LinkedIn short-form videos.
What Kudocs say
The team have been fantastic. Their initial review of our proposition, messaging, and strategy was quick, clear and very helpful. Just what we needed to plan next steps. They are great to work with as well!
Oliver Stanley, CEO, Kudocs
“This is an exciting stage for Kudocs. They are strengthening their commercial function by properly aligning sales and marketing and investing in how they communicate with their market. We’re thrilled to be working with them on a subscription basis and look forward to delivering more campaigns that genuinely resonate with their audience.”
.png)