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Shaping Gritty Talent’s Corporate Voice & Messaging

We helped Gritty Talent define a clear, confident editorial voice for its corporate arm, building messaging that connects across web, decks, and beyond.

About the business

Gritty Talent is working the forefront of inclusion in the creative industries. With deep roots in TV, broadcast, and media, the company exists to transform who gets to thrive in these spaces, connecting underrepresented talent with opportunity, and helping organisations move from intent to real, measurable change.

Find out more about them

The problem

While Gritty Talent had a well-earned and respected reputation, it lacked clear messaging. The brief? Help define their voice, build a brand that speaks with authority (without losing warmth), and create copy that could live confidently across web, decks, and pitches.

The solution

Through a focused workshop and thoughtful copy, we shaped messaging that clearly communicates who Gritty Talent is, what it offers, and why it matters.

"Working with Heather and the team at the Marketing Plot has helped us refine and hone our editorial and brand guidelines to give us a consistent and clear message. They took on board our core values and brought them to the page in a visual, engaging and pithy way. It's an injection of flair that we were really in need of and we now have the confidence as a team that our brand book is truly reflective of our mission as a business."

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Reema Lorford, CEO, Gritty Talent

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The Process

We began with a collaborative workshop to unpack the “corporate arm” of Gritty Talent: what it offered, who it served, and what truly set it apart. From here, we developed a comprehensive editorial identity, ensuring the brand's values, tone of voice, and positioning were embedded from the inside out.

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Over the course of the project, we:

  • Crafted a “Who We Are” accelerator pitch that clearly and confidently articulated Gritty’s proposition to a professional audience
  • Proposed a refreshed service structure, grouping offerings in a way that aligned with how clients think and buy
  • Wrote editorial descriptors for each service, including one-liners and short blurbs for marketing use
  • Developed a suite of key messaging statements to be used across digital, pitch, and presentation material
  • Created a strategic brand pyramid to anchor all future communication
  • Proposed a homepage design structure, shaping how Gritty’s corporate work could sit on its site in a clean, compelling way

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The Outcome

Gritty Talent now has a defined, confident editorial identity for its services - one that mirrors the strength and value of its offering. The new messaging balances warmth with authority and clarity with character. It gives internal and external teams the tools to speak consistently and impactfully about the work they do and why it matters.

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The outcome: 

  • A more structured corporate offer
  • A tone that feels both human and high-impact
  • A messaging foundation that can scale with the brand

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Why It Matters

This wasn’t about a rebrand; it was about refinement. Gritty Talent already had a powerful mission. Our role was to help make that mission easier to understand, share, and sell, especially to the organisations that need their work the most.

Because when the language lands, the impact follows.

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Looking for support? Get in touch

“Gritty Talent already has such a powerful mission. This wasn’t about reinventing; it was about drawing out the voice that was already there and giving it structure, confidence, and clarity.” - Heather Stritch

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