By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Outsourced Head Of Marketing Subscription To Get Crypto Regulator Englebert To Market

Seasoned consultants, founders Gareth and Wayne, were raising investment and had big plans they wanted share with the world. They came onboard with The Marketing Plot to help them develop and execute their go-to-market strategy.

About the business

Amidst the exciting Web 3.0 landscape, the presence of regulations can sometimes be perceived as a hurdle. Englebert is on a mission to change that perception. Their goal is to empower Web 3.0 innovators, entrepreneurs, and visionaries by helping them navigate the complex regulatory environment and embrace compliance as an enabler of growth and sustainability.

The problem

The founders were stretched thin, from juggling side hustles, to serving their clients and fundraising for their business. They needed someone they could rely on to help build their go-to-market strategy and support the launch of their business.

The solution

They joined The Marketing Plot's "Outsourced CMO" subscription to have ongoing marketing support: From strategy to execution.

Stage one: Building the strategy

The first thing to do in May 2023, in order to bring Englebert to life, was to create a comprehensive marketing strategy for the company. This involved a thorough analysis of their target market, as well as defining the main things they need in place to get going. The marketing strategy was designed to help the company build its brand, attract new customers, and retain existing ones. Once the strategy was developed, it could be used as a roadmap for all future marketing activities, ensuring that the company stays on track and achieves its goals. A main element of this strategy was reviewing the brand of Englebert: Making sure that it had a strong editorial and visual identity which was formed around their brand pyramid.

A review was also done of Englebert's case studies and founder personal brands to make sure they were supported to get the word out into the market.

Stage two: Changing their visual identity

Once the marketing strategy and market research were completed, we moved onto the next stage of the project, which involved brainstorming ideas for a new brand identity for Englebert. We had a clear understanding of the founders' vision, and they were keen to ensure that their logo was incorporated into the visual identity of the brand. Additionally, they wanted the flexibility to create sub-brands for each of their offerings that would stand out in their own way.

To achieve this, we developed a new brand book that was comprehensive and included a range of colours, graphics, and key messages. We worked closely with the founders to ensure that their vision was captured in the brand book, and that the identity we created was cohesive and consistent.

With the brand identity in place, we moved on to the next stage of the project, which was to design the site architecture of the new website. This was an important step in the process, as it set the foundation for the rest of the project. We took a user-centric approach and designed a site that was easy to navigate, intuitive, and user-friendly. We also paid close attention to the aesthetics of the site, ensuring that it was visually appealing and consistent with the brand identity we had developed.

Once the site architecture was finalised, we fully designed the site, including graphics and wording. We paid close attention to the details, ensuring that every aspect of the site was carefully crafted to meet the founders' vision. We also optimised the site for search engines, ensuring that it would rank well and attract the right audience.

Finally, we project-managed the entire website build for the founders, bringing the site to life and launching it to the world. We worked closely with the founders to ensure that the site was delivered on-time and on-budget, and that the launch was a success.

Stage three: Industry-related content

In order to establish Englebert as a thought leader within their industry and to provide ample collateral for their social media platforms, step three of the plan involved filling their website with industry-related content. This content included well-written and thought-provoking blog posts that would demonstrate Englebert's knowledge and expertise in their field.

To ensure that the content was both relevant and consistent, we worked closely with Englebert to develop a comprehensive content calendar. This involved researching industry trends, identifying topics of interest to Englebert's target audience, and mapping out a schedule of when and how often content would be published.

In addition to the blog posts, we also helped Englebert to build out their blog. This included designing an attractive and user-friendly interface and optimising the blog for search engines.

Overall, by focusing on the creation of high-quality, industry-specific content, Englebert is able to establish themselves as a trusted source of information and expertise within their field, while also providing valuable collateral for their social media platforms. We will be building on this over time - so keep an eye on it here

Stage four: Launching Englebert and ongoing support

After months of hard work, the team was finally able to launch Englebert into the world! This was a momentous occasion, and we wanted to ensure that the team had all the support they needed to make the most of it. That's why we've committed to providing ongoing support for their marketing activities.

Our approach to this ongoing support is multifaceted. Firstly, we will be targeting key publications to ensure that Englebert is getting the exposure it deserves. We know that getting the word out is critical to success, and we're confident that we can make that happen. In addition to this, we'll be managing Englebert's social media presence to ensure that they're building strong relationships with their customers; social media is an incredibly powerful tool, and we're excited to see what we can achieve in this area.

Finally, we're planning a series of outbound campaigns to keep Englebert top of mind with potential customers. We know that it takes time to build a brand, and we're committed to doing everything we can to make it happen.

All of this support is part of our outsourced CMO subscription, which means that the team can rest assured that they have a well-oiled marketing function with access to the latest techniques and reporting.

"Gareth and Wayne are incredible people who are going to take their market by storm. I'm delighted to be part of their journey and support their marketing function as they scale. Definitely watch this space!"

Jess Saumarez, founder of tech businesses, marketing consultant and CEO of The Marketing Plot.

Say hello